If you frequent social media, you are likely to have seen her grace your news feed. Her vibrant sense of style and everchanging hair color is almost impossible to miss. Doe Deere is the founder of Lime Crime, a cosmetic line designed to empower others to channel their inner creativity and to express themselves unapologetically.
In a recent interview, the self-proclaimed Unicorn Queen dished some of her secrets to success. Sharing stories regarding the challenges she met on her road to success. Building your own brand or business from the ground up can be difficult, Deere hopes that by sharing her story, she can encourage others to chase their dreams.
Born and raised in Russia, Deere moved to the United States at the tender age of 17 with hopes of establishing a career in entertainment. Like most aspiring entertainers and performers, she decided to take a bite out of the big apple (https://www.facebook.com/doedeereofficial). Establishing herself as a musician in a new country had its challenges, but nonetheless, Deere says she learned several valuable lessons during her career as a musician. As an independent artist, she learned to truly appreciate the support she received from others and the importance of good marketing and advertisement.
At just 13 years old, Deere got her first taste of entrepreneurship by selling temporary tattoos to her classmates. Since her childhood, she has always had a passion for creativity and a desire to lead her own way.
After years of trouble finding makeup that matched her personality and unique sense of style, Doe Deere decided to be the changed she had long hoped for. After a failed eBay clothing store business, she went back to the drawing board and began rebuilding her brand. In 2008, Lime Crime made was launched and the world of makeup was completely transformed. When asked about her inspiration behind the brand’s name, Deere states it just came to her, like something in a dream or fairytale. Fast forward nearly a decade later, and Lime Crime is introducing colors you would only dream of. The company has experienced a significant amount of success since their launch, and followers and fans continue to flock to the illustrious makeup line.
Lime Crime offers makeup lovers a way to express themselves through creativity. Gone are the days you had to settle for classic or traditional lip colors. Lime Crime offers a variety of vibrant colors to create cool, unique looks and products are certified vegan and cruelty-free. From lips and eyes to hair and nails, Lime Crime has you color covered.