Roberto Santiago and Manaira Shopping Mall–An Overview

When most people visit Manaira Shopping Mall in bustling downtown Joao Pessoa, the capital of the Brazilian state of Paraiba, they give little to no thought about how the mall was developed in the first place. That’s understandable, of course, as people go there to shop, dine and be entertained. However, the story behind the mall is quite interesting–and the story of the man behind it, Roberto Santiago, is more interesting still. After learning about the Brazilian entrepreneur’s rise and about how he developed Manaira Shopping Mall at such a young age, you can’t help but to be impressed.

Without question, Manaira Shopping Mall is a world-class shopping, dining and entertainment destination. When he came up with plans for it way back in the late 1980s, Roberto Santiago knew that it had to offer more than stores and restaurants. To succeed, it needed to offer a little bit of everything. Today, the mall fulfills that promise in many ways. Manaira is home to more than 280 stores and restaurants. There is also an 11-screen movie theater with stadium seating; Domus Hall, an exhibition hall on the second level that can accommodate upwards of 8,000 people; Game Station, an arcade with more than 200 video game machines; a bowling alley; a fitness center; gardens; and a food court that was improved and expanded in 2008, 2012 and 2014. Read more on

So, how did Roberto Santiago become such a successful businessman? Born on July 16, 1958, he exhibited a knack for writing and communication from a very young age. He earned an undergraduate degree from Pio X Marist College before going on to earn a degree in business administration from UNIPE, the University Center of Joao Pessoa. After kicking off his career at Cafe Santa Rosa, Santiago invested in a cardboard box manufacturing firm and did quite well.

Using money that he earned from his wise investments, Roberto Santiago purchased a large plot of land in downtown Joao Pessoa in 1987. At the age of 30, in 1989, Roberto Santiago Manaira Shopping Mall opened for business. In the years since, the massive shopping, dining and entertainment complex has been improved and expanded many times. Roberto Santiago also owns Mangabeira Shopping Mall, and it would come as no surprise if he ended up developing new malls in the future. After all, he isn’t even 60 years old yet. There is plenty of time for Roberto Santiago to make even bigger waves in the industry. Check more articles on Blog Do Gordinho