Desiree Perez Runs Jay-Z’s Music Conglomerate, Roc Nation

Last summer, named their 2017 Digital Power Players of the Year. Near the top of that list was a name that people should get used to seeing: Desiree “Des” Perez. As the Chief Operating Officer (COO) of both Roc Nation and music streaming service, TIDAL, Perez is one of the most powerful executives in the industry. Perez took over at TIDAL in 2016 and wasted no time in making huge waves in 2017. In January, she took to the negotiating table with cellular giant Sprint and helped secure a deal that made waves. The deal gave Sprint a 33.3% stake in the streaming service for a whopping $200 million dollars.

TIDAL was purchase just two years earlier by Jay-Z for ‘just’ $56 million. Perhaps the biggest value for TIDAL will be the service’s access to the 45 million Sprint cellular customers. The potential of this deal could pay off in spades and Perez deserves much of the credit. Desiree Perez is married to fellow Roc Nation executive, Juan Perez, who is the Chief Executive Officer of the music giant. Together they are perhaps the most powerful executive couple in the music industry.

Des has been a business partner and close friend of music mogul Jay-Z for over 20 years and is his most trusted adviser. She has made a name for herself negotiating many deals for Roc Nation, including both the deal for Rihanna with Samsung and the deal with Foundation Stadium for Beyoncé. Perez has over 20 years of experience running successful businesses including SC Enterprises and several entertainment venues in the New York City Area. She is part of the infamous Hova Circle of Influence that has been credited with being behind-the-scenes movers and shakers in the music world. Des has also worked with Roc Nation Sports helping to negotiate contracts for several professional athletes.

What Desiree Perez Wants To Do Next

You don’t need to look far to see how Desiree Perez has influenced the music industry. She has helped Jay Z reach the status that he has now and continues to play a major role in the industry. You just don’t see anyone with that level of success making it as long as she has. This success took some serious skills to create and she shows no signs of stopping. Perez has been able to get where she is because she stuck with Jay Z in his early years. Her ability to help him land his feet is what proved to the music industry that she had an important role to play. Many others have taken notice of what she’s done and they want that for themselves.

We understand how she was able to get to the top and we can clearly see how she plans on staying there.The music industry has suffered some setbacks from the rise of streaming and internet music. We don’t have the same traditional ways of making money and this means there is a need to find new ways to make money. Perez has helped this come true by doing what she can to give Jay Z new forms of income. She understands the streaming world better and she has made plans that match this knowledge.

Desiree Perez is probably the equipped to make a difference in the music industry and she has the best ability to make clear what she wants done. Her role as an executive has helped create some of the most memorable differences for Roc Nation and everything as a whole. Roc Nation hasn’t lasted this long because of luck or coincidence. It’s the result of lots of hard work from many people. Desiree Perez shines as an exemplar business leader.

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