Last summer, Billboard.com named their 2017 Digital Power Players of the Year. Near the top of that list was a name that people should get used to seeing: Desiree “Des” Perez. As the Chief Operating Officer (COO) of both Roc Nation and music streaming service, TIDAL, Perez is one of the most powerful executives in the industry. Perez took over at TIDAL in 2016 and wasted no time in making huge waves in 2017. In January, she took to the negotiating table with cellular giant Sprint and helped secure a deal that made waves. The deal gave Sprint a 33.3% stake in the streaming service for a whopping $200 million dollars.
TIDAL was purchase just two years earlier by Jay-Z for ‘just’ $56 million. Perhaps the biggest value for TIDAL will be the service’s access to the 45 million Sprint cellular customers. The potential of this deal could pay off in spades and Perez deserves much of the credit. Desiree Perez is married to fellow Roc Nation executive, Juan Perez, who is the Chief Executive Officer of the music giant. Together they are perhaps the most powerful executive couple in the music industry.
Des has been a business partner and close friend of music mogul Jay-Z for over 20 years and is his most trusted adviser. She has made a name for herself negotiating many deals for Roc Nation, including both the deal for Rihanna with Samsung and the deal with Foundation Stadium for Beyoncé. Perez has over 20 years of experience running successful businesses including SC Enterprises and several entertainment venues in the New York City Area. She is part of the infamous Hova Circle of Influence that has been credited with being behind-the-scenes movers and shakers in the music world. Des has also worked with Roc Nation Sports helping to negotiate contracts for several professional athletes.