JHSF is a Brazilian a company that focuses on shopping malls, recurrent income segment, airports hotels and real estate projects. The company has four significant malls; Shopping Cidade Jardim (São Paulo), Catarina Fashion Outlet (São Roque), Shopping Bela Vista (Salvador) and Shopping Ponta Negra (Manaus), and one in development: Cidade Jardim Shops, a neighborhood of Jardins (São Paulo). The company was founded in 1972 in Sao Paulo by brothers Fabio and Jose Roberto Auriemo and two other partners. The organization boasts of more than four-decade in the industry. At the inception, it focused on construction but diversified within the years. In 1990 the company was divided into two, with Fabio Auriemo taking charge of real estate market operations and Jose Roberto Auriemo heading the remaining firms.
The company tapped in the into the shopping center segment in 2001. The shopping Centre was in Sao Paulo, Brazil, which was the first to have a subway in the country. 2010 being a busy year, the company was able to conduct business leading to the sale of a shopping mall in Santa Cruz and purchasing of Metro Telavi. In the same year vice president Eduardo Camara took over CEO, and Jose Auriemo Neto became its chairman of the board of directors.
The organization’s other projects are in the United States and Uruguay which include a landmark building on Fifth Avenue in of New York and residential building condos in Punta del Este, Uruguay. Mr. Jose Auriemo is the chief executive and chairman of JHSF. Along with looking after the company’s interests in the office building, hotels and developments he also administers the group sizeable retail portfolio. With Mr. Neto at the help, the group established its first venture in local partnering with Hermes, Purci, and Jimmy Choo thus opening a luxury brand of JHSF shopping complex.
In 2012, the group launched Valentino and R.E.D, stores in Brazil partnering with Valentino. Mr. Neto is an alumnus of Fundacao Armando Alvares Penteado (FAAP) University in Sao Paulo. Mr. Neto joined JHSF in 1993, founding the group service department where he created a parking lot management company. His success in the previous administration earned him the right to develop the group’s first shopping venture, Santa Cruz in 1998. The favorable developments have been due to Mr. Auriemo Neto.