Lori Senecal is known as an innovator and marketing genius

Lori Senecal is a Global Chief Executive Officer for the company CP&B. CP&B Crispin Porter and Bogusky, LLC is a global advertisement agency that employees over 700 people. Lori Senecal is the youngest of four siblings. Lori says that she had to work hard from an early age to carve out her own identity and accomplishments. Senecal attended Motreal’s Mcgill University as a business major. Lori Senecal has a profound portfolio and has been at the head of advertisement for some of the top companies world wide. Lori has been the in charge of Coca Cola in Canada and later was responsible Coca Cola’s New York office. For the year 2017 Lori has contributed to CP&B being named creativity innovators of the year by Led Advertising Age. Lori’s leadership and strong focus has fueled many companies’ entrepreneurial spirit. Lori is always striving for new and creative ideas she has been known to dismiss employees that she felt could not withstand a new approach or idea. Lori has a long career in advertisement where she has created marketing for numerous companies such as BMW, Sprint and Kraft. Lori’s approach to advertisement is that you need to take risks and be creative; on mediapost.com, she says if an opportunity does not present itself that you must create the position and start innovating today. Lori Senecal has been recognized for many top awards for the way she has took companies to the next level. Being one of the top business women she is an advocate for women to succeed in management. Open to ideas Lori has often funded and backed ideas from her employees. Lori’s annual salary is upwards of 1.88 million us dollars. At the end of 2017, Lori will be stepping down from her position as CEO for CP&B so that she could be moved to assist the office in Boulder. Lori Senecal is among the top advertisement and marketing moguls and should not be overlooked. Lori Senecal has talked about the importance of focusing more on the mobile phone compatible advertisements going into the future. For more info, visit lorisenecalglobalceo.com.

http://www.campaignlive.co.uk/article/lori-senecal-leave-cp-b-end-2017/1433909

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