Luiz Carlos Trabuco Cappi Leads Bradesco

Luiz Carlos Trabuco Cappi has just won the Entrepreneur of the Year award for Finance for 2015. Also, Bradesco has paid $ 5.2 billion to buy HSBC in Brazil. Now Brades co is amongst the largest private banks in Brazil.

It was in March 2009 that Luiz Carlos Trabuco Cappi became the President of Bradesco. At that time, Itaú Unibanco was the leading private bank. He stated will not be running to take the first place in these rankings. This was because it was not the goal. They just wanted to do a good job in their municipalities. In 2015, Luiz Carlos Trabuco Cappi took the approval of Lázaro Brandão, who is the Chairman of the Board, to buy the Brazilian branch of HSBC. The deal was finalized for $ 5.2 billion. This was the largest business deal in Brazil in 2015. This acquisition put Bradesco back in the race for leadership amongst the private banks. The market shares of Bradesco, as well as HSBC, combined together make Banco de Deus bank in Osasco move ahead of Itaú Unibanco in terms of branch network, and the number of account holders, as well as total funds, invested. It comes close to its rival with regard to assets, deposits as well as loans granted.

Luiz Carlos Trabuco Cappi stated that this acquisition of HSBC made Bradesco reach a place that it would have taken about six years to achieve organically. Due to this, Luiz Carlos Trabuco Cappi has been chosen as the ENTREPRENEUR OF THE YEAR IN FINANCE by MONEY.

Luiz Carlos Trabuco Cappi was born in 1951 in Marília. Even Bradesco has its origin in this city. He has done his graduation from the University of São Paulo.

He joined the bank in 1969. Luiz Carlos Trabuco Cappi joined as an executive and slowly worked his way up through all the hierarchy levels. As soon as he became the President of Bradesco, he opened communication channels with all the executives of the bank.

He wanted to give autonomy to all those who were in leadership positions. He called for a gathering in the Noble Hall, where all the shareholders’ meetings are held. People were allowed to say anything and everything that they wanted. Another thing that Luiz Carlos Trabuco Cappi promoted the bank was the search and recruiting of market professionals.

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